Fintech, Rebranding
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Fintech, Rebranding
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Paysme | rebranding and product strategy
Category
Fintech, Rebranding
Deliverables
Branding, marketing materials
Cab:app first hit the market back in 2010, aimed primarily at the drivers instead of just passengers - setting it apart from the likes of Uber, Hailo etc. It was in desperate need of a complete UX/UI overhaul to bring it up to speed with new tech specs etc. Over the years the team had also had a fair amount of feedback from the users (drivers) so we had a high level understanding of what was in need of changing.
Cab:app first hit the market back in 2010, aimed primarily at the drivers instead of just passengers - setting it apart from the likes of Uber, Hailo etc. It was in desperate need of a complete UX/UI overhaul to bring it up to speed with new tech specs etc. Over the years the team had also had a fair amount of feedback from the users (drivers) so we had a high level understanding of what was in need of changing.
Problem:
Problem:
Providing accurate investment advice for clients of all income levels.
Providing accurate investment advice for clients of all income levels.
Providing accurate investment advice for clients of all income levels.
Challenge:
Helping clients achieve their financial goals through personalized investment advice and portfolio management.
Helping clients achieve their financial goals through personalized investment advice and portfolio management.
Research and strategy:
Providing accurate investment advice for clients of all income levels.