Ecommerce, payments
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Ecommerce, payments
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Marketti | integrated ecommerce solution
Category
Ecommerce, payments
Deliverables
UX/UI app design, CMS
Cab:app first hit the market back in 2010, aimed primarily at the drivers instead of just passengers - setting it apart from the likes of Uber, Hailo etc. It was in desperate need of a complete UX/UI overhaul to bring it up to speed with new tech specs etc. Over the years the team had also had a fair amount of feedback from the users (drivers) so we had a high level understanding of what was in need of changing.
Cab:app first hit the market back in 2010, aimed primarily at the drivers instead of just passengers - setting it apart from the likes of Uber, Hailo etc. It was in desperate need of a complete UX/UI overhaul to bring it up to speed with new tech specs etc. Over the years the team had also had a fair amount of feedback from the users (drivers) so we had a high level understanding of what was in need of changing.
Problem:
Problem:
Providing flexible payment solutions that support a wide range of payment methods and business models.
Providing flexible payment solutions that support a wide range of payment methods and business models.
Providing flexible payment solutions that support a wide range of payment methods and business models.
Challenge:
Providing a seamless and secure payment experience for all users.
Providing a seamless and secure payment experience for all users.
Research and strategy:
Providing flexible payment solutions that support a wide range of payment methods and business models.