Hi,I'm Rachel - a strategic thinker designing impactful, user-focused solutions that deliver results.

I'm Rachel - a strategic thinker designing impactful, user-focused solutions that deliver results.

Hi,I'm Rachel - a strategic thinker designing impactful, user-focused solutions that deliver results.

Product strategy

Shaping products that balance user needs and business goals, delivering meaningful outcomes

UX/UI design

Designing intuitive interfaces that prioritise usability, accessibility, and user satisfaction

Digital design

Creating innovative, visually engaging designs that inspire and elevate functionality

Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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Selected Projects

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money.co.uk | improving user journeys & driving business impact

Driving engagement and conversions through user-centered design: Optimised key journeys and enhanced SME experiences, delivering results across top-to-bottom funnels

UX/UI, design systems

Financial services, PCW

money.co.uk | improving user journeys & driving business impact

Driving engagement and conversions through user-centered design: Optimised key journeys and enhanced SME experiences, delivering results across top-to-bottom funnels

UX/UI, design systems

Financial services, PCW

money.co.uk | improving user journeys & driving business impact

Driving engagement and conversions through user-centered design: Optimised key journeys and enhanced SME experiences, delivering results across top-to-bottom funnels

UX/UI, design systems

Financial services, PCW

cab:app | UX/UI redesign

Revitalised a mobile booking and payment app for black cabs and licensed taxis across the UK & Ireland, focusing on driver-centric design to enhance usability and efficiency

UX/UI app design, CMS

Transport, FinTech, Payments

cab:app | UX/UI redesign

Revitalised a mobile booking and payment app for black cabs and licensed taxis across the UK & Ireland, focusing on driver-centric design to enhance usability and efficiency

UX/UI app design, CMS

Transport, FinTech, Payments

cab:app | UX/UI redesign

Revitalised a mobile booking and payment app for black cabs and licensed taxis across the UK & Ireland, focusing on driver-centric design to enhance usability and efficiency

UX/UI app design, CMS

Transport, FinTech, Payments

marketti | integrated ecommerce solution

Developed the first app connecting shoppers to local markets, traders, and independents across the UK, facilitating discovery and supporting local businesses through a seamless digital platform

UX/UI app design, CMS

Ecommerce, Payments

marketti | integrated ecommerce solution

Developed the first app connecting shoppers to local markets, traders, and independents across the UK, facilitating discovery and supporting local businesses through a seamless digital platform

UX/UI app design, CMS

Ecommerce, Payments

marketti | integrated ecommerce solution

Developed the first app connecting shoppers to local markets, traders, and independents across the UK, facilitating discovery and supporting local businesses through a seamless digital platform

UX/UI app design, CMS

Ecommerce, Payments

paysme | branding and product strategy

Led the branding and product strategy for Paysme, powering the first FinTech Super App aimed at accelerating the digital transition of underserved small business communities

Strategy, Branding, Marketing Materials

Fintech, Branding

paysme | branding and product strategy

Led the branding and product strategy for Paysme, powering the first FinTech Super App aimed at accelerating the digital transition of underserved small business communities

Strategy, Branding, Marketing Materials

Fintech, Branding

paysme | branding and product strategy

Led the branding and product strategy for Paysme, powering the first FinTech Super App aimed at accelerating the digital transition of underserved small business communities

Strategy, Branding, Marketing Materials

Fintech, Branding

fanslive | enhancing the match day experience

End-to-end delivery of a digital solution for EFL League teams, including an app, CMS, and mobile payments. Designed to enhance the match day experience by streamlining fan engagement and transactions before, during, and after games

UX/UI app design, CMS, design system

Sports, FinTech, Payments

fanslive | enhancing the match day experience

End-to-end delivery of a digital solution for EFL League teams, including an app, CMS, and mobile payments. Designed to enhance the match day experience by streamlining fan engagement and transactions before, during, and after games

UX/UI app design, CMS, design system

Sports, FinTech, Payments

fanslive | enhancing the match day experience

End-to-end delivery of a digital solution for EFL League teams, including an app, CMS, and mobile payments. Designed to enhance the match day experience by streamlining fan engagement and transactions before, during, and after games

UX/UI app design, CMS, design system

Sports, FinTech, Payments

From concept to execution, I love turning ideas into seamless, impactful designs that truly resonate.

From concept to execution, I love turning ideas into seamless, impactful designs that truly resonate.